Is our love killing our children?


As parents I think we are all probably guilty of this ….

What do I mean?

I mean that we all love to treat our children – usually with foods that are considered unhealthy.  And the problem is that this mindset was most likely instigated by our parents or if not, it’s what we did for ourselves when we were young, free and single.

You knowthe “I’ll treat myself to a cake/chocolate bar because I’ve been working really hard”, “I’m feeling a bit down, so I’ll cheer myself up with some chocolate”.  “If you’re really good children, I’ll give you a sweet/biscuit”, “If you eat all your dinner you can have a pudding”.  It’s a mindset that’s been going on for generations and across many cultures.

The problem is that these treats are so much more affordable and widely available therefore it’s much easier to succumb.

The downside for our children (and ourselves) is that treats are one of the causes of obesity, ill health and dental decay.

So, how can we break the “treat” mindset with our children?

It’s a really hard habit to break.  With my first two children I didn’t let them eat any sweets or chocolate until they were about 2 years old – and that was fine because they didn’t know what they were missing.  But, as children get older, peer pressure and media advertising has a much greater influence on them.  They can feel left out and awkward that they are different, and no parent really wants their kid to be the ‘odd’ one in class.

As parents I think it’s inevitable that we will still hang on to an element of the ‘treat’ mentality, so we need to endeavour to teach our children to enjoy treats in small doses and make them aware that whilst enjoyable, they shouldn’t become everyday choices.  Treats also shouldn’t be seen as a reward or punishment.

They should just be a TREAT – something that’s allowed every now and again.

We also need to teach our children that the reason we only have treats now and again is because they are usually full of unhealthy ingredients.  This is easy to demonstrate to kids – sweets, cakes, biscuits etc are immediately recognisable as sugary treats.  The NHS now has an app called ‘Sugar Smart’.  You can use it to scan a food barcode and it tells you the amount of sugar contained in the item.  Get the kids to download it on their gadgets and they can have fun educating themselves!

The main problem for most people comes with the hidden, added sugar in our everyday foods.  As recent headlines in the media have highlighted, children are eating more than half of their daily allowance of sugar just from their breakfast cereal.  As parents we want our children to go off to school having eaten some healthy grains with calcium rich milk for breakfast – this should be easy and straight forward.  BUT NO, the food industry has been allowed to sabotage this basic household breakfast staple.  They know that by sugar enriching and coating their cereals, children can be manipulated by media advertising to harass their parents into buying it for them – making manufacturers’ profits increase.

Even worse, is the addition of sugar to bread, ketchup, baked beans, pasta sauce jars – everyday foods which parents should be able to feed their children safe in the knowledge that they are providing a nutritious meal.  Parents SHOULD NOT be expected to analyse and decipher every single food label in their house, trying to understand the hundreds of different names for sugar.  It should be perfectly clear which foods are normal everyday ‘savoury’ foods and which are sugary treats.

In Britain, we all want to support and maintain our NHS.  However, as we all know the NHS is facing crisis point – diet-related illnesses currently cost the NHS £6 billion per year.  This is why the Government must implement health guidelines to the food industry (not parents!) that savoury foods must be savoury, with no added hidden sugars and sweet foods must have clear labels identifying the levels of sugar in them.  Everyday foods such as breakfast cereal for children should have restricted sugar levels.  No-one wants a ‘nanny’ state but when the health of our children is being exploited for commercial gain, the Government must act.  We can all still choose whether we eat cakes/biscuits/sweets but we should be able to eat any other meal safe in the knowledge that there is no added sugar in them.

Nutrition in the modern world should be improving life not causing us all to die an early death.

If you are a concerned parent, then sign up to the Children’s Food Campaign at and let’s start claiming back a healthy childhood for our children.



The above article is based on my own opinions.  I have no affiliations with the links provided and have received no incentives for this article.

Do you agree with me?  I’d love to hear your thoughts on the state of our food industry in the comments below.  Please share and like on facebook too.


Please share

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.